An exceptional intervention in Lyon on the d’aucy stand inviting SIRHA visitors to immerse themselves in an interactive animation!


SIRHA 2017, the International Exhibition for Catering, Hotels and Food, was held in Lyon. SIRHA hosts the most prestigious competitions in the world: the Bocuse d’or, the French Bakery Cup, the World Pastry Cup, the Festival de la Créativité Gastronomique, the International Catering Cup, the Concours National des Fromagers… Each winner leaves with a trophy recognized worldwide by hotel and restaurant professionals.

The 2017 edition gave visitors an incredible experience and the opportunity to discover the most beautiful Food Service offer in the world. A record attendance and excitement driven by the enthusiasm and involvement of its exhibitors and partners whose leitmotif is to create a better restaurant for a better life.

Sent by the Graphisweet agency to the d’aucy foodservice stand, I play the role of the guardian of a « screen door » in which various video animations shot a few months earlier are played. While waiting for the sales representatives to become available, I invite visitors to take up challenges: karaoke, questions for a champion, MCQ or battle dance against a backdrop of the Breton countryside. The mission is to accompany them on these fun events and to make them wait in a good mood.

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In pictures…



Knock knock knock d’aucy foodservice – Best of SIRHA 2017




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